The Background

In the digital age, bridging the physical and online retail worlds is crucial. One company that truly grasped this was Shiels Jewellers. Seeking to innovate and expand their digital offering, Shiels collaborated with the highly capable James Anthony Consulting (JAC) to provide an omni-channel customer experience.

The Challenge

Shiels Jewellers needed a user friendly and reliable click-and-collect system that integrated with their current ERP, in-store stock keeping, POS, and website. The goal was to enhance customer service by making product availability checking and order fulfilment seamless.

The Solution

JAC brought in its team of retail software engineering and workflow design experts to carefully plan and execute the click-and-collect initiative. By integrating multiple systems and arriving at straightforward processes for Shiels staff, JAC delivered a robust solution that ensured real-time stock availability and simplified order fulfilment, both online and in-store.

Change Management

Key to the project’s success was JAC's understanding of change management. Recognising that technology adoption can be disruptive, they provided training and support for Shiels' staff, ensuring a smooth transition and alignment across all levels of the organisation.

The Outcome

The click-and-collect system has been a game-changer for Shiels Jewellers. As one of several initiatives driven by the Shiels-JAC partnership, the service has contributed significantly to their revenue growth and enhanced customer service. The efficient online-to-offline shopping experience helps to keep Shiels at the forefront of modern retail.

James Anthony Consulting's expertise in “bricks and clicks” transformations is well proven. For retailers striving to remain relevant in the digital era, the Shiels case study stands as a testament to JAC's capabilities. It's not just about technology; it’s about a vision, collaboration, and strategy tailored for success. Don't be left behind; embrace the future with JAC.

Contact us today to enable your retail business to provide a seamless omnichannel experience.